Ahead of its upcoming public beta launch, decentralized social media platform Vocalization announced that it hired former Forbes chief digital officer, Salah Zalatimo, as its new CEO, co-ordinate to a printing release, Jan. 9.

Zalatimo joined Forbes in 2022 and led a successful digital transformation, rebuilding the Forbes platform from the ground up. Block.i CEO, Brendan Blumer, gave his thoughts on the new rent:

"Salah is a rare combination of product and media talent enriched by an entrepreneurial past. His experience in creating state-of-the-art content monetization and publishing tools makes him uniquely qualified to lead Voice."

Decentralized blockchain-backed social media

Introduced in June 2022 by developer Cake.one, Voice's stated goal is to bring integrity to social media. It intends to "constitute a new economic model as opposed to [...] selling personal data and targeted ads [...] at the expense of users."

Voice will comprise avant-garde identity verification to ensure that every user is an actual person, in an attempt to eliminate, bots, catfish and burner accounts. Users who mail content will be rewarded with voice tokens for achieving likes and community appointment. The platform intends to launch a public beta on Feb. 14, 2022.

Tin anyone topple Facebook's hegemony?

One claiming Voice volition face is to attract a sizeable number of users abroad from the other leading platforms. Facebook's say-so in the field has not seen any serious challengers despite many attempts Voice volition have to promise social media users appreciate and want the service that it is offering.

Zalatimo himself said that blockchain technology will drive digital product innovation in the futurity, calculation that it "presents a fundamentally better way of empowering content creators and participants."

Another investor in decentralized social media is Jack Dorsey. The Twitter and Square CEO appear final month that he is funding an independent squad to develop a decentralized standard for social media. Dorsey has said that he envisions Twitter to eventually go a user of the new standard.